Monday, August 8, 2011

WELCOME AND OPENING KEYNOTE: Responding to the Voice of the Constituent/Customer

Disruption and the Lean, Mean, CRM Machine

Toward the Collaborative Enterprise

Merging CRM With SCRM

Customer-Focused Sales and Service

Integrated CRM

Addressing Key Challenges in Social CRM Adoption

How Social Media Changed Customer Communication

Is CRM 2.0 Delivering Revenues?

Sales Effectiveness 2011: How to Make Sense of the Technology

Defining the Role of Content in the CXM Ecosystem

Go Mobile With SalesNOW From AT&T

Driving Bottom-Line Results Through Customer Centricity

Market, Sell, and Service Through Mobile

The New Face of Commerce, Customer Experience Redefined

Executive Boot Camp, Part 1— CRM Definition

Executive Boot Camp, Part 2— CRM Strategy and Value Proposition

Executive Boot Camp, Part 3— Making CRM Happen

CRM at CareerBuilder

Selling Success in the Age of Customer Intimacy

Select the Right CRM for Your Business

CRM Helps NYC Schools Reform
Tuesday, August 9, 2011

Now Batting for Major League Baseball: CRM

A New Paradigm for Direct Response Success

Online Behavioral Advertising: New Regulation

KEYNOTE PANEL: Innovative Social Strategies

Social Communities: A Force Multiplier for the Contact Center

Social Marketing

Video and the CRM Star

Differentiating Your Customer Experience

If CRM Is the Answer, What Was the Question?

Engage the Social Customer

Technologies That Improve Enterprise Searches

Operationalize Voice of the Customer Across Your Enterprise

Improved ROI Through Analytically- Based Segmentation

Selecting the Right Data

Leverage New Opportunities to Close Deals

Knowledge Management for Customer Service Done Right

Is Real-Time Analytics Feasible?

Face Value—The Customer Game

Unleashing the Power of Productivity

Empower Your Customer-Facing Professionals with CXO

Improve Customer Service Experiences
Wednesday, August 10, 2011

Generation Y at Work

Better Lead Nurturing Techniques

The Four New P’s of Marketing in Pharma

The Intelligent Contact Center

The Future of Customer Relationships

Using CRM for Integrated Marketing Strategies

The Convergence of CRM and Marketing Automation for SMBs

Integrated Data and Processes

Customer Experience 2.0

CLOSING PANEL: Delivering on SCRM’s Promise