Monday, August 8, 2011
WELCOME AND OPENING KEYNOTE: Responding to the Voice of the Constituent/Customer
Disruption and the Lean, Mean, CRM Machine
Toward the Collaborative Enterprise
Merging CRM With SCRM
Customer-Focused Sales and Service
Integrated CRM
Addressing Key Challenges in Social CRM Adoption
How Social Media Changed Customer Communication
Is CRM 2.0 Delivering Revenues?
Sales Effectiveness 2011: How to Make Sense of the Technology
Defining the Role of Content in the CXM Ecosystem
Go Mobile With SalesNOW From AT&T
Driving Bottom-Line Results Through Customer Centricity
Market, Sell, and Service Through Mobile
The New Face of Commerce, Customer Experience Redefined
Executive Boot Camp, Part 1— CRM Definition
Executive Boot Camp, Part 2— CRM Strategy and Value Proposition
Executive Boot Camp, Part 3— Making CRM Happen
CRM at CareerBuilder
Selling Success in the Age of Customer Intimacy
Select the Right CRM for Your Business
CRM Helps NYC Schools Reform
Tuesday, August 9, 2011
Now Batting for Major League Baseball: CRM
A New Paradigm for Direct Response Success
Online Behavioral Advertising: New Regulation
KEYNOTE PANEL: Innovative Social Strategies
Social Communities: A Force Multiplier for the Contact Center
Social Marketing
Video and the CRM Star
Differentiating Your Customer Experience
If CRM Is the Answer, What Was the Question?
Engage the Social Customer
Technologies That Improve Enterprise Searches
Operationalize Voice of the Customer Across Your Enterprise
Improved ROI Through Analytically- Based Segmentation
Selecting the Right Data
Leverage New Opportunities to Close Deals
Knowledge Management for Customer Service Done Right
Is Real-Time Analytics Feasible?
Face Value—The Customer Game
Unleashing the Power of Productivity
Empower Your Customer-Facing Professionals with CXO
Improve Customer Service Experiences
Wednesday, August 10, 2011
Generation Y at Work
Better Lead Nurturing Techniques
The Four New P’s of Marketing in Pharma
The Intelligent Contact Center
The Future of Customer Relationships
Using CRM for Integrated Marketing Strategies
The Convergence of CRM and Marketing Automation for SMBs
Integrated Data and Processes
Customer Experience 2.0
CLOSING PANEL: Delivering on SCRM’s Promise