Kevin S. Ryan is a social media and digital marketing leader focused on building brand value through customer engagement and enhanced user experience. He is principal at KSRyan Group, a social media consultancy in New York, and worked previously as Vice President of Social Media at Barnes & Noble. In nearly 10 years at bn.com, Kevin built the online book clubs, a vibrant community for the discussion of books and authors; led its multimedia programming; and defined its social media strategy. Before Barnes & Noble, Kevin built and managed content programs at a number of consumer websites, and was an editor at New York Newsday and The New York Times. Follow him on Twitter @KevinSRyan, and find him at www.KSRyanGroup.com.