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CRM Evolution 2009
August 24-26, 2009
Marriott Marquis • New York, NY
Mark DiMaurizio
SVP, FanOne Marketing Services, Spectra Ticketing & Fan Engagement
Mark DiMaurizio serves as Senior Vice President, FanOne Marketing Services for Spectra Ticketing and Fan Engagement; part of Comcast Spectacor.  FanOne Marketing provides professional sports, college athletics and arts & entertainment organizations with a combination of digital sales (CRM) and marketing automation technologies coupled with industry-specific services designed to maximize ticket sales and retention. In addition to sales and marketing technology, FanOne couples strategic consultative services to integrate, align and maximize strategies into positive ROI tactics resulting in incremental revenue and productivity.

Mark's prior role within Comcast Spector was as Vice President of Technology Solutions.  In this role, Mark oversaw the company's sales and marketing technologies to cultivate, develop and retain customers for the Wells Fargo Center hosted sports properties (Philadelphia Flyers, Philadelphia 76ers, Philadelphia Soul and Wings), as well as other family show and concert events.  Mark also managed the CRM, marketing automation, database marketing and customer insight and analytic functions. 

Mark joined Comcast Spectacor from GE where he was an IT Leader with their Capital Solutions business. Prior to that, he was with the National Basketball Association as Director of CRM and Team Technology for six seasons where he consulted with all NBA teams on CRM, Marketing Automation, and related technologies and processes.  Prior to the NBA, Mark was with Arthur Andersen Business Consulting for 5 years in their Media and Entertainment group.

Mark earned a BA degree from Brock University and an MBA from the University of Connecticut. He and his family reside in Haddonfield, NJ. He is originally from St. Catharines, Ontario.

 

Conference Sessions By Mark DiMaurizio
CRM Evolution 2017
Wednesday, April 26, 2017
Keynote 11:45 a.m - 12:30 p.m Closing Keynote Panel: The Cutting Edge of Sports Fan Engagement

CRM Evolution 2014
Wednesday, August 20, 2014
Keynote 11:45 a.m - 12:30 p.m Learning From Sports

CRM Evolution 2009


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