As National Advertising Director of SmartMoney, Joseph has over 12 years of sales and sales operations management experience. He has expanded his role by not only managing the sales team, developing new revenue streams, but also controlling the CRM process and specifically the salesforce.com implementation and management. In addition to being a certified Salesforce.com administrator, he is an Appy Award nominee, honored for taking salesforce.com and the on-demand industry to new levels of development, customization and application excellence. He has also been a featured speaker three times at Dreamforce, the salesforce.com User and Developer Conference.