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CRM Evolution 2009
August 24-26, 2009
Marriott Marquis • New York, NY
David Raab
Principal, Raab Associates Inc.


David M. Raab is a Principal at Raab Associates, Inc., where he advises consumer and business marketers on marketing processes, analytics, technology and vendors.  Typical projects include marketing system architecture planning, marketing process analysis, needs definition, vendor selection and measurement system development.  Mr. Raab also consults on product and business strategy with industry vendors.

Mr. Raab has written hundreds of articles and blog posts on marketing technology.  He is the author of Marketing Performance Measurement Toolkit, B2B Marketing Automation Vendor Selection Tool and Guide to Customer Data Platforms (www.raabguide.com) .  Additional research appears regularly on his blog http://customerexperiencematrix.blogspot.com.

Mr. Raab holds a bachelor's degree from Columbia University and MBA from the Harvard Business School.



Conference Sessions By David Raab
CRM Evolution 2016
Monday, May 23, 2016
1:15 p.m - 2:00 p.m B103: Understanding Intent Data

CRM Evolution 2009


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