David M. Raab is a Principal at Raab Associates, Inc., where he advises consumer and business marketers on marketing processes, analytics, technology and vendors. Typical projects include marketing system architecture planning, marketing process analysis, needs definition, vendor selection and measurement system development. Mr. Raab also consults on product and business strategy with industry vendors.
Mr. Raab has written hundreds of articles and blog posts on marketing technology. He is the author of Marketing Performance Measurement Toolkit, B2B Marketing Automation Vendor Selection Tool
and Guide to Customer Data Platforms (www.raabguide.com)
. Additional research appears regularly on his blog http://customerexperiencematrix.blogspot.com
Mr. Raab holds a bachelor's degree from Columbia University and MBA from the Harvard Business School.