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Advance Program
CRM Evolution 2009 - Tuesday, August 25 2009
TRACK B
B203 – CRM and the Socially Empowered Customer
1:45 p.m - 2:30 p.m
Brent Leary, Partner - CRM Essentials
Many CRM strategies were formulated long before Facebook, Twitter, and other social sites became integral in both the personal and professional lives of those we look to do business with. This session will focus on how to marry the traditional, more operations/transactions-focused CRM with the content-driven, conversation-based social dimension—leading to a better understanding of today’s customers, what's on their minds, in their hearts, and on their mobile devices.




Platinum Sponsors
Official Twitter Sponsor
Gold Sponsors
Official Mobile Device Sponsor
Exhibitors
Media Sponsors


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