CRM provides sales, customer service, and marketing tools and techniques
to support an organization’s business strategy. The growth and transformation
of the CRM industry since its inception in the early 1980s has been staggering
and has expanded to include customer service, marketing automation, business
analytics, and most recently, e-customer applications. Now, the CRM industry
has entered an impressive growth phase driven by strong CRM strategic linkages,
a powerful CRM value proposition, industry consolidations, new and impressive
CRM software suites, new hosted alternatives, increased vertical market
focus, best-in-class business processes, and real-time CRM technologies.
Hear how these developments are shaping CRM best practices and how to harness
these enhancements to ensure your organization’s future success.