Melissa Data Brings Global Address Verification to Microsoft Dynamics CRM

Melissa Data, a provider of global contact data quality and address management solutions, has integrated its data quality and global address verification solution with Microsoft Dynamics CRM.

Available as a pre-integrated package with Microsoft Dynamics CRM, the Melissa Data plugin enables users to verify, cleanse, transliterate, format, and geocode addresses as they are entered, validating information for more than 240 countries and territories in real time.

Microsoft Dynamics CRM enables companies with business intelligence and provides a platform for the most productive customer relationships. With the integrated Melissa Data plugin, international addresses are validated and cleansed at the point of entry, corrected and standardized into the official postal format of each geographic locale, and appended with missing components such as postal codes or region.

"Organizations using Microsoft Dynamics are committed to marketing smarter and selling more effectively, yet often face hurdles in the costly and complex development process related to managing address data from all over the world. By offering a pre-packaged integration with Microsoft Dynamics CRM, we are dramatically simplifying the process and adding tangible value as business becomes more global in nature," said Bud Walker, vice president of enterprise sales and strategy at Melissa Data, in a statement. "Enterprise CRM users are clamoring for global address verification, and this integration is essential in enhancing and validating customer information in real time as it enters the master CRM system."

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