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Web Events
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Lead Alchemy ? Turn Marketing Leads into Sales Gold
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Lead Alchemy – Turn Marketing
Leads into Sales Gold
 Featuring Anneke Seley, Founder and CEO, Phone Works, Eric Johnson, VP Worldwide Business Operations, Serena Software and Ken Rudin, Founder and VP of Market Development, LucidEra |
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Register now for this FREE live web event. |
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Wednesday AUGUST 13th, 2008
11:00am PT / 2:00pm ET |
Is marketing complaining that sales doesn’t follow up on leads?
Is sales complaining that marketing is generating leads they can’t close?
Join executives from Phone Works and LucidEra to learn how to turn your marketing leads into sales gold with on-demand business analytics for Salesforce.com.
What you will learn:
- Establish and measure effective sales processes that convert leads into closed business
- A process to identify which marketing activities generate the best leads
- The analytic elements you need to align marketing programs with sales success
Who should attend:
- Sales and Marketing Managers
- Sales and Marketing Operations
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Editorial Director
CRM magazine |
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Founder and CEO
Phone Works |
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Founder and VP of Market Development
LucidEra |
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VP Worldwide Business Operations
Serena Software |
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| Reserve quickly — space is limited. Audio is streamed over the Internet, so turn up your computer speakers! |
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