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Taming the Velocity & Variety of Customer Data
 
MODERATOR
David Myron
Editorial Director
CRM magazine
PRESENTERS
Vikas Nehru
VP, Product Marketing
KANA
Diane Berry
Senior Vice President, Marketing and Communication
Coveo
 
WEDNESDAY, JULY 18, 2012
11:00am PST / 2:00 EST
 

Big Data is causing quite a stir. But the hype masks a greater challenge for sales and service teams operating in complex B2C or B2B environments: data variety and velocity of change. Not only is there a lot of customer data, it's all different, constantly changing, mostly unstructured, and scattered across myriad enterprise systems and social media. Sifting through the data mess is a time-consuming and nearly impossible task for sales reps and customer service agents, yet that is what they do every day: wasting money, missing opportunities, and possibly losing sales and customers.

During this web event, you'll learn a transformational approach to provide your sales and service teams with access the right information they need at the right time to engage customers.

You will learn:

  • How sales and service teams benefit from easy, intuitive access to contextually relevant customer and prospect information
  • How to listen to your customers across all channels, understand what they are telling you, and act accordingly
  • Why systems intended to store and manage customer data alone are not enough
  • About practical tools that can provide your sales and service teams the right information, at the right time
  • How cutting-edge approaches transform sales and support by driving down case resolution time and increasing customer satisfaction

Audio is streamed over the Internet, so turn up your computer speakers!

 
 
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