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Kodak's MDM Journey to Customer Centricity usines Multidomain Master Data Management
 
WEDNESDAY, NOVEMBER 10TH 11:00am PT / 2:00pm ET

Are your sales, marketing, and channel operations teams wasting time searching for and reconciling inconsistent customer, account, and product data? Are your marketing efficacy and sales effectiveness compromised because you don’t have a single version of such business-critical data? If so, don’t miss this informative CRM Magazine Webinar.
 
Hear firsthand how Kodak is using multidomain master data management (MDM) as a foundation to enable Business-to-Business customer centricity to empower its sales, and marketing teams with a single customer view and the products used in each location.
 
During this webinar, you will learn:

  • The challenges that prevent sales, marketing, and channel teams from maximizing customer account penetration and optimizing channel operations.
  • How you can overcome the challenges of data stored in different formats and in multiple systems across the enterprise to enable a customer-centric view.
  • Kodak’s successful MDM foundation implementation, benefits they have achieved to date, and the lessons learned

This is your opportunity to hear success stories and best practices on how your company can drive increased revenue by dramatically improving sales, marketing, and channel performance through MDM.
 
REGISTER NOW to join us on November 10th to hear this and more best practices from Eastman Kodak Company.

Audio is streamed over the Internet, so turn up your computer speakers!

 
MODERATOR
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David Myron
Editorial Director
CRM magazine
PRESENTERS
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Thomas M Vandelogt
Business Analyst
WorldWide Information Systems
Eastman Kodak Company
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Ravi Shankar
Sr Director, MDM Product Marketing
Informatica
   
 
 

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