Today, more than ever, marketers can harness the types of customer data that used to be available only to the most sophisticated consumer marketers. Website traffic & awareness, online marketing programs, traditional lead generation, customer satisfaction, even product usage data are suddenly at the fingertips of many marketers. Only if marketers can understand how to crack the code, can they glean real insight from seemingly endless streams of data.
Join Sam Boonin, Vice President of Marketing at GoodData who will share best practices for building great marketing dashboards, and review how GoodData uses marketing analytics to 'walk the talk' of running a metrics-driven business.
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“Marketers remain captivated by Customer Intelligence and analytics… Analytics provides the insight marketers use to value customers accurately, target the right audience, and improve the effectiveness of their marketing budget.”
“The Marketing and Customer Analytics Software Landscape”
Forrester Research, Inc. October, 2009
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Our featured presenter, Suresh Vittal, Vice President and Principal Analytst at Forrester Research, as he discusses the ABCs of Marketing Analytics. During this session, Suresh will discuss:
- The metrics you need to have at your fingertips to succeed
- How to ensure you, your organization and your company have the right view of the metrics that matter
- The technology choices you can make in order to collect, analyze and act upon customer data
- How to get started and what can you do today
Register today and
receive your complimentary report summary.
Audio is streamed over the Internet, so turn up your computer speakers! |