In light of the economic downturn, organizations are experiencing more pressure than ever to increase customer loyalty, and in so doing, reduce customer churn and defections. While traditional Business Intelligence (BI) solutions continue to address the strategic information needs of decision makers with analysis of historical data and period-based trending, organizations are also realizing the potential of applying analytics technology and approaches to real-time intraday customer experience management. This Web seminar, led by David Hatch, Aberdeen Group’s Vice President and Group Director of Technology Research, reveals the performance management capabilities that top performing companies are acquiring to:

• Improve timeliness and accuracy of business decisions
• Increase efficiency and productivity of operations
• Improve the decision-maker’s view to business operations

In addition, Mr. Hatch will relate specific recommendations to attendees based on Best-in-Class performance uncovered in the research that is helping companies provide a better customer experience. Participants will also experience real-world scenarios of how these capabilities are being used today at several Fortune 500 companies and the results they are achieving.