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| Wednesday, March 23 - 10:00am PT / 1:00pm ET |
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Join IBM and SugarCRM for an insightful webinar about how companies can transform their customer experience with a more informative CRM.
IBM's Director of Sales Management Transformation, Deb Drakeford; IBM Architect, SalesConnect, Mike Mansell; and SugarCRM Fellow Jorge Arroyo will discuss IBM's cutting-edge CRM initiative, including:
- The critical business problems that IBM was looking to address
- IBM's approach to combine more than a dozen data sources into a single intuitive interface
- The technical challenges of creating an information-rich CRM system
- How IBM combined information, analytics and process enhancements to transform its global sales organization
Register now for the webinar!
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Deb Drakeford
Dir. of Sales Mgmt. Transformation
IBM |
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Mike Mansell
Architect, SalesConnect
IBM |
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Jorge Arroyo
Chief Technologist
SugarCRM |
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David Myron
Editorial Director
CRM magazine |
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