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IBM and SugarCRM Webinar

Wednesday, March 23 - 10:00am PT / 1:00pm ET
Join IBM and SugarCRM for an insightful webinar about how companies can transform their customer experience with a more informative CRM.

IBM's Director of Sales Management Transformation, Deb Drakeford; IBM Architect, SalesConnect, Mike Mansell; and SugarCRM Fellow Jorge Arroyo will discuss IBM's cutting-edge CRM initiative, including:
  • The critical business problems that IBM was looking to address
  • IBM's approach to combine more than a dozen data sources into a single intuitive interface
  • The technical challenges of creating an information-rich CRM system
  • How IBM combined information, analytics and process enhancements to transform its global sales organization
Register now for the webinar!

Deb Drakeford
Dir. of Sales Mgmt. Transformation
Mike Mansell
Architect, SalesConnect
Jorge Arroyo
Chief Technologist
David Myron
Editorial Director
CRM magazine
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