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New Research Study: How Companies are Approaching Data Quality in 2013

 
MODERATOR
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David Myron
Editorial Director
CRM magazine
 
PRESENTERS
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Amanda Van Veen
Manager, Product
Marketing & Strategy
Experian QAS
 
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Erin Haselkorn
Senior PR and
Marketing Specialist
Experian QAS
 

WEDNESDAY, FEBRUARY 6, 2013 • 11:00AM PT / 2:00PM ET

 
 

Data quality is a key focus for businesses in 2013. Many organizations are relying on analytics and business intelligence to support a wide range of functions, but statistics are only as good as the information that supports them. The quality of basic information needs to be considered before analytics can be deemed reliable.

With that in mind, Experian QAS recently surveyed over 800 global professionals to find out how organizations measure, maintain and improve contact data quality and what motivates them to clean information.

Attend this webinar to hear:

  • The results of the December 2012 research study
  • Interesting trends across different global markets and vertical industries
  • Tips for improving contact data within your organization

REGISTER NOW to view this Web event.

Audio is streamed over the Internet, so turn up your computer speakers!

 

 
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