WEDNESDAY, FEBRUARY 6, 2013 • 11:00AM PT / 2:00PM ET
Data quality is a key focus for businesses in 2013. Many organizations are relying on analytics and business intelligence to support a wide range of functions, but statistics are only as good as the information that supports them. The quality of basic information needs to be considered before analytics can be deemed reliable.
With that in mind, Experian QAS recently surveyed over 800 global professionals to find out how organizations measure, maintain and improve contact data quality and what motivates them to clean information.
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