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Online Behavioral Advertising, Self Regulation and Do-Not-Track
Wednesday August 29, 2012 | 11:00am PT / 2:00pm ET

Online Behavioral Advertising (OBA) and privacy continues to take center stage with media and regulators. The acceptance of the self-regulatory program with advertisers, publishers, ad networks, and regulators has continued to grow both in the US and in the EU.

This webinar is a must-attend for marketers, advertisers, and branded website publishers. In this webcast, we will examine what these new developments mean to your business.

Topics covered will include:

  • How consumers view online behavioral advertising (OBA) including the highlights of TRUSTe's Behavioral Advertising Research.
  • How you can protect your brand while still leveraging OBA for marketing
  • The different options available to you to comply with the DAA's Self Regulations for OBA
  • The latest developments with Do-Not-Track and what this means for OBA Self Regulation

REGISTER NOW to join us for this FREE web event.

David Myron
Editorial Director
CRM magazine
Matthew Shevach
Sr. Director, Product Marketing
Travis Pinnick
UX Designer
Audio is streamed over the Internet, so turn up your computer speakers!
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