Online Behavioral Advertising (OBA) and privacy continues to take center stage with media and regulators. The acceptance of the self-regulatory program with advertisers, publishers, ad networks, and regulators has continued to grow both in the US and in the EU.
This webinar is a must-attend for marketers, advertisers, and branded website publishers. In this webcast, we will examine what these new developments mean to your business.
Topics covered will include:
- How consumers view online behavioral advertising (OBA) including the highlights of TRUSTe's Behavioral Advertising Research.
- How you can protect your brand while still leveraging OBA for marketing
- The different options available to you to comply with the DAA's Self Regulations for OBA
- The latest developments with Do-Not-Track and what this means for OBA Self Regulation
REGISTER NOW to join us for this FREE web event.