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Online Behavioral Advertising, Self Regulation and Do-Not-Track
 
Wednesday August 29, 2012 | 11:00am PT / 2:00pm ET

Online Behavioral Advertising (OBA) and privacy continues to take center stage with media and regulators. The acceptance of the self-regulatory program with advertisers, publishers, ad networks, and regulators has continued to grow both in the US and in the EU.

This webinar is a must-attend for marketers, advertisers, and branded website publishers. In this webcast, we will examine what these new developments mean to your business.

Topics covered will include:

  • How consumers view online behavioral advertising (OBA) including the highlights of TRUSTe's Behavioral Advertising Research.
  • How you can protect your brand while still leveraging OBA for marketing
  • The different options available to you to comply with the DAA's Self Regulations for OBA
  • The latest developments with Do-Not-Track and what this means for OBA Self Regulation

REGISTER NOW to join us for this FREE web event.

 
 
MODERATOR
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David Myron
Editorial Director
CRM magazine
PRESENTERS
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Matthew Shevach
Sr. Director, Product Marketing
TRUSTe
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Travis Pinnick
UX Designer
TRUSTe
Audio is streamed over the Internet, so turn up your computer speakers!
 
 
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