With the popularity of social media and mobile devices, it's in an organization's best interest to interact with customers on their preferred communication channels. To be successful, organizations must deliver a consistently high level of customer service across all communication channels - even the new ones. This requires integration with traditional interaction channels so that social conversations become a natural extension of the contact center. It also requires multi-channel analytics that foster actionable insight. Fortunately, new solutions are available to do all of this.

Watch this social media roundtable of experts and learn:

• How to monitor social conversations and find out who is talking, what they are saying, and where these conversations are taking place.
• Ways to listen to social conversations and provide appropriate automated responses.
• Strategies to integrate social channels with traditional channels (e.g., speech-enabled IVR, click-to-call, and text messaging).
• How real-time, cross-channel analytics can improve your understanding of customer behavior, identify areas for improvement, and enhance customer experiences.
• How to create unified routing/SLA/prioritization for social conversations that are deemed important enough to act on.

Register today, for this educational and FREE roundtable Web event.

Audio is streamed over the Internet, so turn up your computer speakers!