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Is CRM Really Helping Anyone?
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| MODERATOR |
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Bob Fernekees
Publisher
CRM magazine |
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| PRESENTER |
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Rebecca Wettemann
Vice President, Research
Nucleus Research Incorporated |
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Internet, so turn up your computer speakers! |
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Wednesday, February 17th, 2010
11:00am PT / 2:00pm ET |
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 Is CRM really helping anyone? Your sales people? Your customers? Who benefits from
an enterprise customer relationship management (CRM) implementation?
On February 17th at 2:00 p.m. ET, 11:00 a.m. PT, we invite you to join Rebecca Wettemann, Nucleus Research leading analyst, and a panel of industry experts from Avanade as they discuss emerging and converging technology trends and the possibility of creating a CRM system that sales people actually like.
As an analyst who specializes in maximizing ROI of CRM and other technologies, Rebecca will elaborate on the findings contained within Nucleus Research’s “Top Ten Predictions for 2010,” report (provided with registration). This report talks specifically about the latest trends in cloud computing, social media marketing, mobility, CRM and accessible analytics. The Avanade team will share real-life customer examples from dozens of enterprise customers and discuss how they relate to this latest Nucleus Research report.
In this information-packed hour, you will:
- Learn the value of combining tools to create a system that works
- See how usability improvements have significantly improved overall adoption
- Discuss how mobility and social media enhance CRM for greater depth of customer knowledge
- Find out how companies select a cloud strategy vs. an on-premise deployment
- Review what’s important to measure and how to keep an eye on it
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