Organizations are doing a good job collecting great customer data, but, unfortunately, many are struggling to make the best use of this data. This encourages organizations to spin their wheels unnecessarily, or even worse, focus on the wrong areas. The right customer analytics and business intelligence solutions can help companies derive maximum value from their customer data, enabling organizations to work smarter and more efficiently. These tools help organizations understand the bigger picture and the key elements that drive results.

Join Birst, Convergys and Portrait Software in this interactive and educational roundtable discussion, which will cover the following:

• Why predictive analytics is becoming a hot growth trend
• Emerging analytic best practices that determine the direct impact of marketing activities
• How to reveal customers’ behaviors and sentiment, and the reasons for them, when they interact with your business
• How to uncover and resolve the root cause of customer dissatisfaction and drive enterprise business improvement
• Making key customer information available to more people in your organization
• Combining data from different systems to gain a complete view of customer behavior

The practical tips from this round table include the following: reducing marketing costs with better segmentation, getting a better understanding of what customers view as crucial to their interactions with your company, and achieving better satisfaction and loyalty from your customers.

Join us and take advantage of the opportunity to ask your questions directly to this forward thinking group of industry experts.