IBM recently surveyed nearly 500 CRM executives – across roles, industries and management responsibilities – in 66 countries. In doing so, they assessed the emerging state of marketing, sales and service to define the paths forward for leaders in the digital age. Join this webinar to learn what new era leaders are doing to create new digital strategies that address three core levers for differentiation in the new digital arena: cost and complexity reduction, strategic service delivery and innovative market making. Rich with case examples, participants will receive ideas and understanding allowing them to move boldly forward.
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Audio is streamed over the Internet, so turn up your computer speakers! |