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Transforming Digital Channels - The Next Frontier for CRM Leadership
 

WEDNESDAY, DECEMBER 16TH, 2009
11:00am PT / 2:00pm ET

IBM recently surveyed nearly 500 CRM executives – across roles, industries and management responsibilities – in 66 countries.  In doing so, they assessed the emerging state of marketing, sales and service to define the paths forward for leaders in the digital age. Join this webinar to learn what new era leaders are doing to create new digital strategies that address three core levers for differentiation in the new digital arena: cost and complexity reduction, strategic service delivery and innovative market making. Rich with case examples, participants will receive ideas and understanding allowing them to move boldly forward.

Register NOW for this online webinar.

Audio is streamed over the Internet, so turn up your computer speakers!

 

MODERATOR
David Myron
Editorial Director
CRM magazine
SPEAKERS
Dan Hirschbuehler
Global and Americas CRM Service Line Leader
IBM
Cristene Gonzalez-Wertz
Global CRM Research Leader
IBM Institute for Business Value

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