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Keys for CRM Success in 2010: From Vision to Value

WEDNESDAY, DECEMBER 2ND, 2009 • 11:00am PT / 2:00pm ET

 

MODERATOR
Bob Fernekees
Publisher
CRM magazine
PRESENTERS
William Band
Vice President and Principal Analyst
Forrester Research
Jason Rushforth
Senior Vice President
CDC Software
 

What 2010 will bring in terms of economic growth is a matter of debate, but what it will take to make your 2010 CRM initiative a success is not. CRM success in 2010 will be dependent on a combination of tried-and-tested CRM principles, paired with an understanding of what the latest technology developments, the rise of the social customer, and the drive for continual innovation mean to your CRM strategy and evaluation process.

Join CDC Software Senior Vice President Jason Rushforth and featured guest Forrester Research VP and Principal Analyst William Bandas they explore key research and considerations o fimport to companies planning a CRM project in 2010.

Learn:

  • Why strong vision and strategy remain the essential starting point
  • How you can improve ROI by keeping business value the top focus
  • Why core CRM applications, not trends and peripherals, need to take the front seat
  • Why and how to ensure user adoption considerations play a strong role in your plans
  • How system flexibility can drive innovation and reduce risk

Register now for this free one-hour Web seminar

Audio is streamed over the Internet, so turn up your computer speakers!

 

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