Communities and social software have the potential to transform the way organizations sell, support, deploy and service their products.  Going “social” can improve sharing and access to knowledge, and signal to the market that you are listening to customers and want to involve them in product innovation. But with all the hype around social media, a short-term view can lead to very public missteps. Building the right plan and team, and having the right technical foundation and partnerships is essential to take advantage of the full value of communities and create lasting value for your business and customers.

In this web event you will learn how to:

• choose the right social channel for the job (e.g., forums vs. blogging vs. Twitter)
• monitor discussions, profile experts, reward contributors and share insights
• create a sustainable social business strategy with the right governance and metrics
• pick a social business platform that can easily integrate with existing processes and applications

REGISTER NOW for this informative one-hour Web seminar.

Audio is streamed over the Internet, so turn up your computer speakers!