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CRM Strategy and Selection: Today's Key Issues
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In a tougher economy, businesses are recognizing more than ever the importance of retaining and deepening their client relationships, bringing CRM strategy back into the corporate spotlight. But the CRM landscape has changed a lot over recent years, and businesses need to be sure they understand current trends and issues and how these impact their CRM strategies and selection criteria.
In this CRM Magazine webcast, sponsored by Microsoft, renowned CRM analyst Barton Goldenberg, President of ISM, will bring you up to speed on the top trends and considerations in CRM selection and strategy:
- the business imperatives driving CRM strategy
- platform issues, including customizability and integration
- deployment options, including SaaS, on-premise, hosted, and mobile
- what to consider in selecting a vendor
- how to encourage user adoption
- and more.
Barton will be joined for a panel discussion on these issues with David Cahn, VP of Product Strategy for CDC Software, Kashif Alam, Senior Technology Evangelist for Microsoft, and Liz Ngo, Global Business Development for Microsoft. Don't miss this excellent opportunity to get the straight story on what you need to know to make the right CRM choices today—direct from the experts. |
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MODERATOR |
PRESENTERS |
David Myron
Editorial Director
CRM magazine
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David Cahn
VP of Product Strategy
CDC Software
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Barton Goldenberg
President
ISM
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Kashif Alam
Senior Technical Evangelist
Microsoft |
Liz Ngo
Global Business Development
Microsoft |
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