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The CRM Evolution 2013 Interview

CRM Magazine Publisher Bob Fernekees interviews Jeffrey Linton, Senior Manager of Customer and Field Marketing at Act-On Software at CRM Evolution 2013 at the Marriott Marquis in New York City.

Linton provides an overview of the basics of marketing automation software for creating, managing, and tracking email campaigns; building web-based forms; and optimizing web pages and landing pages.

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