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The CRM Evolution 2013 Interview

CRM Magazine Publisher Bob Fernekees interviews IntelliResponse VP Marketing Mike Hennessy at CRM Evolution 2013 at the Marriott Marquis in New York City. 

Hennessy reflects on the progression of online self-service in today’s technology environment. “We’ve entered a new phase in the self-service economy,” Hennessy says. “People are comfortable with technology and are looking for rapid resolution to their questions regardless of the day, or time of day, and they’ll probably begin their search on a company’s corporate website.”

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