Data Quality Challenges at the Border of Your Business--CRM

Sponsored By: Trillium Software, a Harte Hanks Company

The 360-degree view promised by CRM cannot be achieved by a CRM system alone.  CRM systems are only as good as the data that drives them. And they have few native mechanisms to assure the quality of that data. This paper outlines the changes driven by modern CRM and how a focus on data quality - up front - can address those challenges and contribute to the success of your effort to acquire customers. An investment in data quality is an investment in a truly effective CRM system. Skimp on that investment and you are more than likely to be "penny-wise, but performance-and profit foolish."

Fill out the form to get this complimentary white paper titled, Data Quality Challenges at the Border of Your Business - CRM. Learn how the quality of your customer data can positively impact your business results and customer experience.