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Site structures can range across a wide spectrum, from a single site supporting multiple experiences to a variety of sites running on a shared storefront, all the way to completely independent sites. Each configuration has its place, and there are factors to consider to make the best use of a given structure, whether it be personalized pages, multisites, or independent sites. This white paper discusses a range of site implementation and design options, recommending best practices and critical factors you should consider in delivering a unique and effective online experience that meets all your customers' and stakeholders' needs.

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