Meeting and Managing Social Customer Expectations:
5 Best Practices for Effectively Marketing and Managing Social Media as a Customer Service Channel

Sponsored By: Parature

Though social media engagement has been identified as one of the top priorities and most exciting opportunities for companies in 2012, many brands still aren't actively engaging with the millions of consumers using social media to make purchase decisions, share brand experiences and request customer service. But this opportunity can't be ignored for long. With social-savvy companies transforming customer service on Facebook and Twitter from a wonderful exception into a widespread expectation, organizations across all industries are being pushed to talk with their social audiences. Parature Customer Service Software offers five proven best practices for better managing social media as a growing customer service channel.