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We frequently face that traditional CRM strategy is lacking. According to a recent study, 31 percent of companies blamed CRM shortfalls on poor business process design, and 21 percent struggled with customizing CRM to their unique organizational requirements.

Such challenges arise because CRM success requires a change in business processes toward a customer-centric approach.

Discover how adding BPM to CRM improves the customer experience and enables you to gain more profit growth opportunities.

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