Integrate Marketing and Sales for Revenue Results

Oracle

The common complaint that salespeople have is that marketing doesn't provide enough qualified leads. Marketers complain that salespeople don't follow up on the leads provided to them.

So how do you align the goals of sales and marketing so that they work like a well-oiled machine?

In this report from CRM magazine and Oracle, you will learn how to:

• Align the goals of sales and marketing more closely

• Manage a single lead pipeline

• Prevent "leakage" of leads that fall through the cracks

• Use simple qualification questions to better score leads

Don't ignore the problem, learn how you can create a high powered revenue engine by aligning the goals of sales and marketing in a way that makes sense.