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Will SAP Make Companies More "User-Centric?"

Thu, 10 Jan 2013 12:00:00 GMT

At global news event, SAP debuts its high-speed Business Suite.

The Power of a Strong Brand Ecosystem

Fri, 17 Aug 2012 12:00:00 GMT

Competing in the high-tech market means being able to give customers everything they need.

Retailers to Enhance Customer Experience With Microsoft Dynamics AX 2012 for Retail

Mon, 16 Jan 2012 12:00:00 GMT

Seamless multichannel insight and customer connection enable retailers to deliver a complete shopping experience.

Brands Cannot Pay Their Way to Greatness Anymore

Fri, 11 Nov 2011 12:00:00 GMT

Coca-Cola's marketing head shares tips at Ad:Tech New York

eSurvivor: Commerce Challenge

Sat, 25 Jun 2011 01:15:00 GMT

Fierce battle centers on retail players and favors those who adapt best to new market dynamics

Frito-Lay Sets Guinness Record for "Most Fans on Facebook in 24 Hours"

Thu, 28 Apr 2011 12:00:00 GMT

The snack food manufacturer collects 1.5 million new "likes," it will thank fans for the accomplishment with give-away.

SugarCRM and InsideView Team Up for Social Selling

Tue, 05 Apr 2011 12:00:00 GMT

InsideView's sales intelligence solution will be preloaded in SugarCRM software.

Communication Is the Way to a Customer?s Heart

Tue, 01 Feb 2011 12:00:00 GMT

A food processing equipment company finds that success tastes best when sales and service are served on the same plate

Information Overload

Tue, 01 Feb 2011 12:00:00 GMT

Unilever's unsightly knowledge base was costing the company money, customer satisfaction, and time?until it turned to Astute Solutions

Game Show Network Marketing Link Heats Up Frozen Food Company

Tue, 01 Feb 2011 12:00:00 GMT

On-Cor increases brand awareness by sponsoring a multichannel campaign on GSN

Changing the Mobile Channel

Tue, 04 Jan 2011 04:32:17 GMT

Mobile service is finally catching on with consumers of all ages?but not everyone is embracing the same methods

Mobile Sales Are Going North

Fri, 24 Dec 2010 01:54:32 GMT

Bazaarvoice Data Indicates Dramatic Change in How People Shop and Buy

Mon, 06 Dec 2010 12:00:00 GMT

As social and mobile technologies transform shopping, retailers embrace innovative strategies for using customer conversations to stay close to consumers.

CRM: More Relevant Than Ever

Mon, 25 Oct 2010 12:00:00 GMT

We're facing a period of significant change ? and measuring the impact of change is what CRM does best.

What's the Most Popular Industry on Social Networks?

Fri, 22 Oct 2010 12:00:00 GMT

A study by Performics and ROI Research indicates that customers are talking all across the social Web ? about brands in verticals ranging from automotive to travel.

5 Dos and Don'ts of Social Media Marketing

Mon, 18 Oct 2010 12:00:00 GMT

Social Ad Summit '10: Is your marketing team really prepared to launch a social media campaign?

Geico Named DMA's Marketer of the Year

Wed, 13 Oct 2010 12:00:00 GMT

DMA2010 ? Day Two: Marketing success stories open the day, including an in-depth look at global cosmetics retailer Sephora.

Has Direct Marketing Lost Its Sense of Direction?

Wed, 13 Oct 2010 12:00:00 GMT

DMA2010 ? Day One: The job of a direct marketer is harder than ever ? and direct marketers are wearing more hats than ever before.

What Makes Pepsi's Digital Marketing So Refreshing?

Wed, 13 Oct 2010 12:00:00 GMT

DMA2010 ? Preconference: A PepsiCo executive pops open the conference with a discussion of how brands can bubble up through the sea of digital advertising.

Digital Marketing Means Multiple Channels

Mon, 11 Oct 2010 12:00:00 GMT

Universal profile management directs all relevant communications through the channels that customers prefer.

Talking the Talk ? Before the Sale

Tue, 05 Oct 2010 12:00:00 GMT

The execution of live chat can make or break the conversion.

5 Steps to Personalized Customer Contact

Fri, 01 Oct 2010 12:00:00 GMT

How to tailor online customer experience to boost loyalty and drive revenue.

4 Problems with E-Commerce ? and How to Solve Them

Fri, 01 Oct 2010 12:00:00 GMT

Web 2.0 Expo '10 ? Day 2: A keynote presenter reveals how data can help modern companies overcome their "used-car salesman" personas.

Best Practices Are Born Every Day

Fri, 24 Sep 2010 12:00:00 GMT

Social media success is often hard to spot, but you need to know where your industry is headed.

Has Our Technology Exceeded Our Humanity?

Wed, 22 Sep 2010 12:00:00 GMT

Your challenge, in a lot of ways, is to infuse what you do with humanity.

Aquasana Dives Into Social Intelligence

Sun, 01 Jul 2012 12:00:00 GMT

NetBase helps the water filter company gain insight into its customers' needs.

On the Right Track

Fri, 01 Feb 2013 12:00:00 GMT

Survey program from Mindshare resonates with convenience store customers.

Another Round of Gamification

Wed, 02 Nov 2011 12:00:00 GMT

Get customers onto the winning team?yours

The 2011 CRM Market Leaders

Tue, 09 Aug 2011 12:00:00 GMT

I Scream, You Scream, We All Scream for ? Short Ribs?

Thu, 01 Sep 2011 12:00:00 GMT

Food trucks live and die by social CRM