MOBILE RELATIONSHIP MANAGEMENT

Delivering value to customers on the small screen

Engaging with customers on mobile devices is extremely competitive and challenging. In the following pages, Urban Airship concisely outlines the opportunities presented by the rapidly expanding mobile market and issues businesses face trying to engage customers in this most personal digital environment. “The Price of Free” is a must-read primer for any executive involved in the mobile channel.

LiveLOOK’s mobile co-browsing solution takes the idea of “value exchange” discussed by Urban Airship and makes a concrete case for co-browsing with live agent support right on the mobile device.

Inside you will find:

• THE PRICE OF FREE Understanding the new metrics in the mobile value exchange by Urban Airship

• THE IMPORTANCE OF ADDING A VISUAL COMPONENT TO A MOBILE SALES & SERVICE STRATEGY by LiveLOOK