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March 27, 2017

CRM Across the Wire
Kantar Millward Brown Expands Ignite Network
The expansion includes greater insights into mobile and cross-platform ad effectiveness.
RingCentral Releases Next-Generation RingCentral Office
The latest version of RingCentral Office introduces team messaging and collaboration APIs, chatbot and AI support, and 40 out-of-the-box integrations. (Featured on SmartCustomerService.com.)
Confirmit Releases Horizons 22
The latest version of Confirmit's Horizons analytics platform adds new text analytics capabilities. (Featured on SmartCustomerService.com.)
8X8 Launches ContactNow for Teams
8X8 ContactNow enhances customer experiences for informal and non-traditional contact centers. (Featured on SmartCustomerService.com.)
[24]7 Works with Adobe for Launch's Launch
[24]7's support for Adobe Cloud Platform - Launch and Standard Data Model enables companies to measure marketing campaigns and integrate chat and virtual agent.
Broadview Integrates OfficeSuite UC with Microsoft Dynamics 365
The integration brings unified communications applications directly into Microsoft's latest CRM platform. (Featured on SmartCustomerService.com.)
Optimove Adds to Customer Marketing Cloud
Optimove has brought AI-powered product and replenishment recommendations to its Customer Marketing Cloud.
CRM Featured Articles
Adobe Summit 2017, Day 2: 'We Are the Experience Ambassadors'
Businesses must pay attention to the role of emotion and expectations in customer experience, speakers say.
Adobe Summit 2017: Introducing Experience Cloud
The vendor announced the launch of a set of cloud services for creating exceptional customer experiences, as conference speakers stressed the importance of crafting them.
Insight
Wearables to Shift from Wrist- to Body-Worn Devices
Once that happens, enterprise applications of the technology will soar
Reality Check
CRM Might Require an Internal Sale—to Salespeople
Increasing adoption is a challenge, but demonstrating value can win reps over
Viewpoints
B2B Vendors Might Be Misjudging Their Customer Success Efforts
Is there a chasm between what you think you're delivering to customers, and what your customers say they're actually receiving? Here's how to cross it.
The Right for CX to Exist
Building the business case for customer experience in 2017. (Featured on SmartCustomerService.com.)



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