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March 22, 2017

CRM Across the Wire
Hootsuite Acquires Naritiv's Snapchat Analytics Solution
The acquisition of Naritiv's analytics solution will enable Hootsuite users to leverage Snapchat in their digital marketing campaigns.
Animoto Adds Square Video to Improve Marketing on Mobile and Social
Square videos are better suited to Facebook and Instagram, among other platforms, according to the company and its customers.
Anexinet Unveils ListenLogic Omni-Channel Analytics
New offering uncovers insight from customer channel engagements.
Ytel Launches Beacon Marketing Application
Ytel Beacon lets marketers broadcast with voice messaging and ringless voicemail.
Trumpia Releases Trumpia Connect
Trumpia Connect is a Salesforce app for sending text messages.
Point Inside Launches Deals Personalization
Deals Personalization is a micro-location based in-store tool for mobile marketing to shoppers.
MaxPoint Partners with InfoScout
MaxPoint's collaboration with InfoScout lets retailers and suppliers create shopper-level campaign measurement.
CRM Featured Articles
IBM Amplify 2017, Day 1: Cognitive Computing's Goal Is 'One-to-One' Customer Engagement
IBM Watson will guide businesses to understand the "full individual," speakers say.
Consumers Open to Robo-Advisory Services
Financial services customers see benefits in using computer-generated services
Scouting Report
Cloud Solutions Are Rising in the Contact Center
Increased reliability, flexibility, and security of solutions make them an increasingly obvious choice
Is Everything You Know About Employee Engagement A Lie?
Effectively guiding contact center agent engagement requires the right leadership and technologies. (Featured on SmartCustomerService.com.)
Modifying Your Rewards Program? Use These 3 Design Principles
Before revamping your rewards program, take a careful look at how it's designed. It may not be built for success.

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