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March 15, 2017

Case Studies
At Bark & Co., Customer Service Goes to the Dogs
With Zendesk's help, a ‘dog bot' fetches answers for customers of the canine treat provider
CRM Across the Wire
Wayin Launches Marketing App Store
Wayin App Store will help marketers execute interactive marketing experiences.
Clicktale Launches Experience Cloud
Psychological Analytics enable businesses to understand the intent behind customer actions.
Accenture Introduces Accenture Genome Personalization Solution
Accenture's Genome helps companies create more in-depth customer profiles for deeper personalization.
Veeva Deepens Partnership with Salesforce.com
Veeva integrates with Salesforce.com's Marketing and Service Clouds
Marketo Partners with Infor
Strategic partnership provides broad, seamless digital engagement solutions.
Tickr Acquires Market.Space
Tickr has added data visualizations to its platform through the acquisition of Market.Space.
Kantar Shopcom Expands Partnership with LiveRamp
Advertisers can now use Kantar Shopcom's database of 300 million U.S. customers for targeting across the marketing ecosystem.
CRM Featured Articles
Flyr Launches a Video Creation Platform
The AI-powered platform enables users to quickly create and share video content.
The Case for Unified Commerce
Leading retailers are going beyond omnichannel to improve customer experience
Enterprise Intelligent Assistance: Living up to Expectations
New developments and improved functionality make virtual assistants a technology to continue watching. (Featured on SmartCustomerService.com.)
The Next Game-Changer for B2B Sales? P2P Selling
Peer-to-peer selling strategies leverage happy customers—and trust in peers—to drive revenue.

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