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January 30, 2017

CRM Across the Wire
Reimagine Holdings Group Acquires MarketSight
The acquisition brings marketing data analysis and visualization capabilities to Reimagine's portfolio.
Converse.AI Integrates with Intercom
The integration helps companies create conversational chat bots.
TechTarget Updates Priority Engine
The intent-based marketing platform adds Marketo integration and geo-specific targeting, among other enhancements.
Verto Analytics Launches Smart Poll
Smart Poll combines active surveys with passive cross-device consumer behavioral measurement
CallTrackingMetrics Integrates with Bizible
The integration enables marketers to track and measure the performance of inbound calls along with the rest of their channels.
CRM Featured Articles
X2Engine Bolsters Its CRM System With Location Tools
Version 6.5 of the open-source X2CRM includes location-based marketing and workflows, improved mobile apps, and added email connectors.
YesPath Adds Account Rooms to its Account Engagement Platform
The AI-powered collaboration tools aim to shorten correspondences between sales professionals and customers.
Insight
REQUIRED READING: Harnessing The 12 Powers of a Marketing Leader
Like it or not, marketing leaders must prove their value
REAL ROI
iflix Produces Boffo Brand Awareness with RadiumOne
Although competing in a crowded market, the streaming and video services provider was able to significantly increase its subscriber base
Viewpoints
The Evolution (or Revolution) of the Customer Experience Starts with the Employee
The key to successful customer experience and employee engagement programs now lies in uniting voice of the customer and voice of the employee programs. (Featured on SmartCustomerService.com.)
Need to Break the Discount Cycle? Focus on Customer Loyalty
Here are four keys to inspiring loyalty in the digital, data-driven, omnichannel era.



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