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December 19, 2016

Case Studies
JanSport’s Online Presence Packs a Punch with Clicktale
With insights gleaned from the customer experience software, the backpack company revamps its website's home page
CRM Across the Wire
Bpm'online Launches Version 7.9
Bpm'online's latest major update brings intelligent data enrichment and advanced dynamic case management.
Sionic Mobile Adds IBM Watson Analytics to E-Commerce
Retailers gain data-driven insights to enhance their loyalty programs.
Xactly Introduces Xactly Insights for SMBs
Xactly Strategic Services uses Insights to optimize sales compensation management.
Noble Systems Releases Harmony v6
Noble has enhanced its web-based contact center manager toolset with greater mobile flexibility and increased reporting. (Featured on SmartCustomerService.com.)
CitizenNet Partners with SocialEdge to Improve Influencer Marketing
CitizenNet and SocialEdge are bringing transparency and technology to influencer marketing.
Marchex Launches Display and Video Analytics
Marchex Display and Video Analytics extends its metric for inbound calls to programmatic and premium video ad units.
CRM Featured Articles
OneSpot Announces OneSpot Insights
The content marketing analytics and intelligence tool aims to help digital content teams determine how their branded content is being consumed.
Swiftpage Enhances Act! with Tiger Pistol's Facebook Ads Connector
Premium users can now import leads from ads on Facebook into the Act! database.
Reality Check
Your CRM Framework Probably Needs to Grow
A survey of executives reveals the top sales tools
Can Marketers Achieve the Cross-Channel ‘Swiss Army Knife’?
There might not be a one-size-fits-all solution out there, but that doesn't mean the goal isn't attainable.
Using Bots to Bring Holiday Joy
Chatbots have exploded in popularity, but businesses should focus on their customer support goals before they jump on the bandwagon this holiday season. (Featured on SmartCustomerService.com.)

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