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December 07, 2016

CRM Across the Wire
Invoca Integrates IBM Watson for Real-Time Voice Analytics
Invoca adds Watson's voice analytics to its Voice Marketing Cloud.
DialogTech Integrates with Microsoft Dynamics
Integration gives marketers and sales teams actionable insights into customer calls right inside Microsoft Dynamics 365.
Insightly Adds Workflow Automation
New features increase productivity and business efficiency by routing manual actions.
MomentFeed Launches Online-to-Offline Customer Journey Tracking
Insights and reporting allow companies to measure real-world ROI from mobile marketing campaigns.
Canto Introduces Flight PHL for Managing Marketing Assets
Flight PHL offers visualization, collaboration, and digital copyright protection.
LoyaltyExpress Launches MarketingCentral on the Salesforce AppExchange
LoyaltyExpress customers can now access a custom marketing store in Salesforce.com.
CRM Featured Articles
Verint Enhances Social Engagement
To support customers' desire to take to social media when they need help, Verint Systems has enahnced its Social Engagement solution.
Virtual Reality to Become a True Reality
IAB report predicts increased use of 360-degree video amid virtual reality's growth as a marketing channel
Magazine Features
3 Key Rules of Customer Engagement
Organizations that don't interact well can ‘lose customers for a long time'
How to Differentiate with Excellent Mobile Customer Service
Mobile offers a lot of big-time benefits to customer service, but CX leaders will need to build the business case. (Featured on SmartCustomerService.com.)
Intelligent CRM Connects Customers and Users
Chatbots can help CRM move from an internally focused information warehouse to an externally driven engagement tool, building relationships based on what is important to both customers and users.

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