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November 21, 2016

Case Studies
PuzzleSocial Pieces Together Winning Engagement with Tapjoy
Its crossword app sees a rise in revenue and retention using the monetization platform
CRM Across the Wire
Sprinklr Acquires Influencer Identification and Marketing Platform Little Bird
As part of Sprinklr's social media management platform, Little Bird's technology will help companies gain deeper insights into social media users' connections.
Zappix Launches Enhanced Visual IVR for Retail
The new retail-specific Zappix Visual IVR offering enhances retailers' voice IVR. (Featured on SmartCustomerService.com.)
Resonate Integrates with Adobe Audience Manager
The integration between Resonate and Adobe Audience Manager provides access to deep consumer insights on first-party audiences.
ServiceSource and Gainsight Release Outcome360
New strategic partnership combines ServiceSource's global data enablement and implementation services expertise with Gainsight's technology.
Precision Dialogue Launches Marketing Hub
Precision Dialogue's Marketing Hub leverages marketing cloud platforms to create localized, multi-channel messaging in three simple steps.
Verint Acquires OpinionLab
The acquisition of OpinionLab strengthens Verint's voice of the customer and enterprise feedback management solutions portfolio.
Evergage Releases Guardian, a Marketing Monitoring Tool
Evergage Guardian monitors campaign and site data to deliver clear recommendations to marketers.
SDL Launches SDL Marketing Solutions
SDL Marketing Solutions enable companies to adapt, manage, and deliver marketing content to customers around the world.
CRM Featured Articles
Episerver Releases Omnichannel Personalization Tools
The products leverage machine learning and Big Data to surface customized content and recommendations.
Lattice Engines Launches a Predictive Application on the Oracle Cloud Marketplace
The solution assists marketers with executing personalized campaigns aimed at their highest-value targets.
Customer Experience
With CX, Engaged Employees Mean Everything
A customer-focused culture starts with people who feel good about their work
Propensity Modeling: How to Predict Your Customer’s Next Move
Knowing what, when, and why your customers are going to buy may seem impossible—unless you use propensity modeling, and use it correctly.
Customer Expectations Demand a Modern Approach to Customer Service
Making customer service effortless means re-examining traditional thinking, existing metrics, and outdated processes. (Featured on SmartCustomerService.com.)

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