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September 26, 2016

CRM Across the Wire
VisualIQ Partners with Facebook
Visual IQ bolsters cross-device attribution measurement through a partnership with Facebook's Atlas.
Neustar Partners with Facebook on Marketing Attribution Analytics
Neustar's MarketShare advanced marketing attribution analytics solution will help marketers better understand the impact of digital ads.
Nimble Introduces Version 4.0
Nimble has released version 4.0 of its Customer Relationship Manager social sales and marketing CRM platform with greater data sync capabilities.
Cincopa Integrates Video Analytics into Email Marketing Tools
The new integrations extend the functionality of Cincopa's video technology, bringing real-time analytics to marketing automation tools.
AgilOne Launches Customer Data and Engagement Hub
AgilOne's Customer Data and Engagement Hub to help marketers integrate and analyze data from multiple sources.
Unmetric Introduces Cross-Channel Social Media Reports
Unmetric Cross-Channel Social Media Reports enables social media analysts to measure performance against other brands across multiple social networks at once,
CRM Featured Articles
SAP Announces Hanalyzer and HANA Updates
The company released the latest version of its project management tool Hanalyzer, as well as SAP HANA express edition, a streamlined version of its platform.
OpenWorld 2016: Oracle Introduces Cloud-Based Analytics Offerings
At its annual user conference, Oracle releases a set of tools to help business users glean insights from their customer data.
Required Reading: Becoming The Analytical Marketer
Interacting with data needs to be top-of-mind for today's marketing pro
Content Marketing Must Adapt to Be Relevant
Users want tools that are more versatile and support more platforms and file formats
Q: Customer Agents or Self-Service? A: Both
The future of customer service is not a false choice between human versus machine.

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