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August 15, 2016

CRM Across the Wire
Oracle Launches B2B Audience Data Marketplace
Oracle Data Cloud's B2B audience solution includes 400 million business users and 1 million addressable U.S. companies.
1010data Releases Consumer Insights Platform (CIP) 3.0
New reports and an improved user interface are among the enhancements in CIP 3.0.
ConversationDriver Integrates with CRM Systems
ConversationDriver's sales acceleration platform now ties into CRM systems from Salesforce.com, PipelineDeals, and Close.io.
Madison Logic Expands Activate ABM with Measurement and Attribution Analytics
Activate ABM now provides B2B marketers with complete attribution across digital channels for display and demand generation.
Act-On Launches the Advanced Social Media Module
Act-On's Advanced Social Media Module gives marketers advanced social media engagement and analytics.
Melissa Data Launches Master Address Table
Master Address Table simplifies data updates for more than 180 million U.S. addresses.
Boomtrain Introduces Boomtrain Messenger
Boomtrain Messenger gives marketers AI-powered messaging to engage with personalized conversations at scale.
CRM Featured Articles
Socedo Announces Marketo Integration
The solution can help users identify and engage sales-ready leads based on social media activity in their Marketo databases.
LevelEleven Adds Metrics-Driven Tools to its Sales Activity Management
The new tools aim to help sales organizations develop strategies around key performance indicators.
Magazine Features
The 2016 CRM Market Elite Customers
The three Elite Customers demonstrate the power of using CRM to problem-solve, whether it's in service of an old-media company, a technology start-up, or a digital retailer.
The Tipping Point
Who Are Your Most Profitable Customers?
Chances are, they're not who you think
Peering Past Millennials: 4 Ways to Target the Centennial Shopper
If you thought Millennials were a challenge, get ready for the Centennials: They're both thriftier and have a shorter attention span, and soon they'll make up more than a third of all customers.
Your Secret Weapon for Digital Success: Your Call Center
The contact center is an often-overlooked treasure trove of information. (Featured on SmartCustomerService.com.)

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