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June 27, 2016

CRM Across the Wire
Freshdesk Launches Freshsales
Freshdesk Freshsales is a CRM system for high-velocity sales teams.
Lytics Launches Lytics Personalization
Companies can now personalize their Web sites in minutes with Lytics Customer Data Platform in one software tool.
Kahuna Launches Experiences
Kahuna Experiences leverages machine learning to help marketers build customer journeys.
PandaDoc Integrates with SugarCRM
SugarCRM users can now create, send, and track documents right within their CRM systems.
Kitewheel Introduces Audience Decision Suite
Kitewheel's Audience Decision Suite (ADS) incorporates paid media into the customer journey.
Majesco Partners with eGain
Alliance will embed eGain's knowledge-guided digital service capability in Majesco's DigitalConnect solution
CRM Featured Articles
Forrester Customer Experience Forum, Day 2: Corporate Culture Translates into CX Excellence
At CXNYC, speakers highlight the correlations between strong company cultures and customer approval ratings.
Forrester Customer Experience Forum, Day 1: CX Imperative Equals 'Survival'
Organizations must continuously study their customers and prospects, and adjust their operations accordingly.
Insight
The Four Stages of Mobile Marketing Maturity
Marketers must craft their campaigns based on their organization's level of sophistication
Required Reading: Promises—and Pitfalls—of the Blockchain Revolution
How the technology powering Bitcoin could reshape e-commerce
Viewpoints
The Three Rs of a Successful Sales Call
Cold calls can be warmed up by applying these three principles to personalize your approach.
Ways to Attract a Digitally Savvy Talent Pool
Customers who are digital natives require agents with skills that go beyond the phone. Finding them is a challenge, but it can be done. (Featured on SmartCustomerService.com.)



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