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February 22, 2016

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Sales and Marketing Alignment: Trend or Necessity?
Two departments that haven't always seen eye to eye need each other now more than ever before
CRM Across the Wire
Contently Acquires Docalytics
The acquisition of Docalytics extends Contently analytics to downloadable content.
Marketing Systems Group Releases U-Dial for TCPA Compliance
MSG's U-Dial offers manual dialing, call monitoring, quality control, and call recording functions.
Mblox Releases Atlas Mobile Messaging Platform
Atlas provides a messaging infrastructure, security, and back-end analytics.
Vertafore and Microsoft Partner for Insurance Solutions
Vertafore has released Agency SalesTrack, a CRM system built on Microsoft Dynamics CRM.
Merkle Partners with Oracle
Merkle is working with Oracle Marketing Cloud to enhance its marketing capabilities.
adjust Releases Fraud Prevention Suite
adjust's solution seeks to actively prevent user acquisition fraud before it is accepted and paid for by advertisers.
CRM Featured Articles
Flowroute Announces Software Development Kit
The kit helps developers incorporate calling and messaging integration into their apps and services.
Insight
Google Will Stream Mobile App Content
The service makes in-app content searchable over the Internet
Viewpoints
Using the Right Analytics to Improve Contact Center Performance
The time for new metrics has come as contact centers move to omnichannel interactions. (Featured on SmartCustomerService.com.)
Go with Good Customer Data—Not Your 'Gut'
With certain things in life, you don't need anyone to tell you it's working; you just instinctively know it. Sales is not one of those things.



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