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July 27, 2015

CRM Across the Wire
NetSuite Names Jim McGeever as President
NetSuite's chief operating officer will assume the role as company president, a position previously held by CEO Zach Nelson.
Intradiem Releases Intraday Automation Mobile App
Mobile solution extends real-time capabilities for managers.
Sailthru Joins hybris Extend Program
Sailthru's hybris integration helps companies manage data collection, build a single customer view, and drive revenue through cross-channel engagement.
Localytics Integrates with Twitter
Integration helps marketers track customer acquisition efforts on Twitter.
Melissa Data Enhances MatchUp with International Capabilities
Melissa Data's MatchUp tool can now de-duplicate international customer records beyond the U.S. and and Canada to include Australia, Germany, and the U.K
HeyWire Joins the Interactive Intelligence Marketplace
HeyWire's texting applications are now fully integrated with Interactive Intelligence's Customer Interaction Center.
CRM Featured Articles
Pipeliner CRM Launches Principia to Encourage Sales Team Efficiency
Version 8.0 of the sales-centric CRM platform enhances functionality at all stages of the sales process.
Insight
Required Reading: To Be Truly Customer-Centric, Companies Must Think Round
Emotional connections are key for building long-term customer relationships
With Sponsored Content, Know the Rules of the Road
Promoted content can be a great opportunity for brands, but they should make sure the channel's goals align with their own
Viewpoints
Pulling Back the Curtain on "Content in Context"
Lots of vendors claim to offer it, but make sure you're getting what you pay for.



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