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May 18, 2015

Case Studies
Wine Enthusiast Uncorks More Personalized Email Campaigns with Bluecore Solution
A reduction in outgoing email increases revenue for the wine accessories company.
CRM Across the Wire
PowerObjects Announces PowerAttachment for Microsoft Dynamics CRM
PowerObjects' new PowerAttachment add-on for Microsoft Dynamics CRM syncs attachments with SharePoint and can be configured for some or all entities.
Tealium Integrates Tealium IQ Tag Management with IBM Commerce
Tealium's collaboration with IBM Commerce enables retailers to drive richer omnichannel customer experiences across Web, mobile, and offline touch points.
Nimble Launches Smart Contacts App
Nimble Smart Contacts offers insights on people and companies for Web browsers and email inboxes.
MHI Global Acquires CSO Insights
The acquisition expands MHI Research Institute's position as sales research and data.
SDL Launches Customer Journey Analytics and Social Media Monitoring
New social intelligence solutions help brands measure purchase intent and brand advocacy.
CRM Featured Articles
IBM Amplify Day 2: Seamless Workspaces Are Key for Marketers
Partnerships and integrations aim to make the Marketing Cloud more practical for teams.
IBM Amplify Day 1: Crafting Relevant Messages for Customer-to-Business
At its annual conference, the company introduced unified analytics capabilities to enable relevant and timely messaging.
Customer Experience
To Improve Customer Experience, Engage Your Employees
For better business results, give employees the support they need
3 Reasons to Integrate CRM and Marketing Automation
Technology is the key to staying on top of today's marketing trends.

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