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May 18, 2015

CRM Featured Articles

IBM Amplify Day 2: Seamless Workspaces Are Key for Marketers

Partnerships and integrations aim to make the Marketing Cloud more practical for teams.

IBM Amplify Day 1: Crafting Relevant Messages for Customer-to-Business

At its annual conference, the company introduced unified analytics capabilities to enable relevant and timely messaging.

Viewpoints

3 Reasons to Integrate CRM and Marketing Automation

Technology is the key to staying on top of today's marketing trends.

Case Studies

Wine Enthusiast Uncorks More Personalized Email Campaigns with Bluecore Solution

A reduction in outgoing email increases revenue for the wine accessories company.

Customer Experience

To Improve Customer Experience, Engage Your Employees

For better business results, give employees the support they need

CRM Across the Wire

PowerObjects Announces PowerAttachment for Microsoft Dynamics CRM

PowerObjects' new PowerAttachment add-on for Microsoft Dynamics CRM syncs attachments with SharePoint and can be configured for some or all entities.

Tealium Integrates Tealium IQ Tag Management with IBM Commerce

Tealium's collaboration with IBM Commerce enables retailers to drive richer omnichannel customer experiences across Web, mobile, and offline touch points.

Nimble Launches Smart Contacts App

Nimble Smart Contacts offers insights on people and companies for Web browsers and email inboxes.

MHI Global Acquires CSO Insights

The acquisition expands MHI Research Institute's position as sales research and data.

SDL Launches Customer Journey Analytics and Social Media Monitoring

New social intelligence solutions help brands measure purchase intent and brand advocacy.