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April 20, 2015

Case Studies
Athenahealth Increases Engagement with Force Management's QStream Platform
The learning-based gamification program teaches reps better sales techniques.
Why Journey Mapping Wastes Time and Money
When you build a path, make sure it's one customers will use.
CRM Across the Wire
Zappix Launches Visual IVR Big Data Analytics
Zappix Visual IVR now includes a big data analytics suite, allowing companies to get a true picture of multichannel interactions.
Salesforce Announces Heroku Elements, a Marketplace for App Developers
Heroku Elements gives developers instant access to Heroku's rich ecosystem of pre-integrated app components, services, and tools.
Melissa Data Releases Listware for Salesforce
Data quality plugin increases efficiency with auto-completion of worldwide customer addresses and flexible mapping of address fields.
CircleBack Launches Contact Intelligence for Eloqua
CircleBack brings enterprise-level contact intelligence to marketing automation.
Tealium Streamlines Real-Time Customer Data with Tealium DataAccess
Tealium's new customer data platform provides real-time access to information.
ScribbleLive Acquires Appinions
The acquisition of Appinions adds deep data science capabilities to ScribbleLive's SaaS content marketing platform.
CRM Featured Articles
Workforce Management Market Climbs, but Vendors Are Still Leaving Money—and Market Share—on the Table
While WFM sales are gaining, veteran vendors are slow to refresh their systems, leaving room for more nimble vendors to capture the market, says Donna Fluss. (Featured on SmartCustomerService.com.)
BrightFunnel Releases Revenue Waterfall
BrightFunnel will offer B2B marketers more ways to measure their campaigns' impact on bottom lines throughout the prospect funnel.
Birst Partners With Tableau To Offer Data Visualization Capability
A technological integration between the two complementary solutions will provide more data agility.
5 Tips to Supercharge Customer Services
A teamwork-centered approach is an essential foundation.

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