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March 09, 2015

CRM Across the Wire
Invoca Enhances Its Invoca for Search Solution
Invoca adds Google AdWords integration to connect calls and clicks across devices and channels.
Noble Systems Releases Noble Maestro Version 8
Noble expands the functionality of its Maestro contact center manager portal.
Sprinklr Launches Content Lifecycle Management Suite
Sprinklr's Content Lifecycle Management Suite is a seamless, secure, and integrated content marketing solution.
CRM Featured Articles
Customer Satisfaction Inches Higher, Increasing Sales Opportunities (Q&A)
A CFI Group study suggests agents and their call performance can influence purchasing. Read our exclusive interview with CEO Sheri Petras. (Featured on SmartCustomerService.com.)
Marketers and Salespeople Must Rethink Customer Engagement Efforts
Speakers at Forrester's Forum for Sales Enablement stated that good content is as vital to salespeople as it is to marketers, and that customer engagement can be maintained by delivering meaningful messages.
NewsCred Delivers Analytics to Content Marketers with Audience Insights Tool
The addition to the company's marketing platform will give users a wider view of content engagement.
Magazine Features
The 2015 CRM Service Leaders: Contact Center Infrastructure
The Tipping Point
Why Marketing Automation Means More Than Faster, Better, Cheaper
Programmatic ads make precision marketing a reality.
Why Sales and Marketing Need a Unified Dashboard
When business teams align, everyone wins.

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