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November 17, 2014

CRM Across the Wire
RingCentral Now Integrates with Zendesk
Integrations are designed to boost customer service capabilities while reducing support costs.
Salesforce Launches Salesforce1 Lightning Connect to Integrate Any Data Source with Salesforce
Lightning Connect is a real-time integration that unleashes the full power of the Salesforce1 Platform on data stored in legacy back-office systems.
4INFO and Nielsen Collaborate on TruView for Retail, Dining, and Travel Advertisers
TruView enables measurement of mobile ad campaign sales results using credit/debit transaction data to determine sales lift.
TeleTech Launches New Humanify Venture
Humanify connects customers to resources in real-time.
Jacada Enhances the Avaya Aura Call Center Elite Multi-Channel Platform
Jacada Multi-Channel Agent Desktop for Avaya's Multi-Channel solution is designed as a lightweight agent desktop alternative for the current Avaya platform.
TrendSource Releases aAmplify for Customer Insight Collection
New mobile solution captures real-time consumer insights via mobile devices.
CRM Featured Articles
Yahoo Acquires Video Advertising Platform BrightRoll for $640 Million
The move reaffirms CEO Marissa Mayer's commitment to video content.
Verizon Puts a Different Spin on Loyalty Rewards
The new program rewards customers for everyday activities.
Will CRM Be Displaced by Customer Engagement?
Reports of CRM's demise may have been greatly exaggerated. (featured on SmartCustomerService.com.)
3 Ways Data Science and Data Exhaust Can Optimize Revenue
Get a clear window into sales pipelines.
Voice of the Customer
Five Traits of Exceptional CX Leaders
Establishing and building relationships is key.

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