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May 19, 2014

Case Studies
URX Drives Repeat Traffic to SeatGeek's Mobile App
Ad retargeter helps ticket aggregator's ad click-through rate rise to triple the industry average.
CRM Across the Wire
Adobe Adds Advanced Capabilities to Adobe Analytics
Changes to Adobe Analytics include predictive analytics capabilities and live stream.
Adobe Redefines Digital Advertising with Predictive Modeling
Major advancements in Adobe Media Optimizer
Salesforce.com Introduces Salesforce1 for Financial Services
Salesforce.com unveils lead and referral engine for retail banking as the first in a series of financial services solutions.
SAP Moves Analytics to the HANA Cloud
Companies can now deploy analytics in the SAP HANA Enterprise Cloud.
Melissa Data Adds Global Address Verification and Auto-Completion to CRM and Ecommerce Data Quality Tool
Express Entry Web service verifies address information for more than 240 countries and territories.
CRM Featured Articles
DBTA Data Summit Day 2: Big Data Strategy Means Finding the Right Tools for the Right Job
People, processes, and emerging technologies are driving the shift in big data.
At SuiteWorld's Second Day, NetSuite's Evan Goldberg Introduces B2B Customer Center
New product enhancements bring greater attention to mobile, simplified user interfaces, and tighter integrations.
At SuiteWorld, NetSuite CEO Zach Nelson Talks CRM Expansion
Keynote highlights convergence of CRM, ERP, and e-commerce systems.
Big Data Is Bringing Big Changes, Speakers at DBTA Data Summit Agree
Traditional processing and modeling approaches 'just don't cut it anymore.'
Reality Check
WFM Growth Brings Choices and Challenges
For some companies, ease of use is winning out over functionality.
Is Your Customer in the Driver's Seat?
Here's how interaction analytics can put your business back in control. (Featured on SmartCustomerService.com.)
The Changing Face of the Financial Services Industry
In an information age, data becomes the new source of value.

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