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November 13, 2013

Case Studies
Gigya Gets Gamification
Boyd Gaming uses social infrastructure to nurture engaged advocates.
CRM Featured Articles
Adobe Expands Adobe Social's Capabilities
Adobe Social's new publishing capabilities reach China's Sina Weibo; new tweet delivery by country engages social audiences worldwide.
PCI Council Revises Data Security Standards
Updated standards are designed to help organizations make payment security business-as-usual.
comScore Partners with Shareablee to Provide Clients with Social Media Benchmarking and Engagement Insights
Partnership allows brands to see what drives audience engagement with competitors' social channels.
Mindshare Launches OpenTell for Customer Reviews
OpenTell allows only actual paying customers to post feedback, eliminating the possibility of fake reviews.
Medallia Expands B2B Offering with 360-Degree Account Management Reporting
Additional enhancements, including CRM integration, closed-loop workflows, and revenue impact analysis, are also showcased in new release.
Reality Check
Suite Versus Best-of-Breed: Is Less Really More?
When not all solutions are created equal, choosing one is no easy task.
Four Tips for Successful Holiday Retailing
Make sure customers put you at the top of their lists.
What You Should Know Before Making a Professional Services Automation Decision
Professional services automation can improve project profitability by providing details about consulting engagements, including customer history. Here's how to get customer background and technical details at your fingertips. (Originally appeared on SmartCustomerService.com)

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